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It’s nothing too surprising to see celebrities at the
gaming expos but the Global Gaming Expo at the Las Vegas Convention Center
was sporting much less "star- power" than in recent past years. That’s not to
say that the stars were non-existent, because two of the playboy bunnies
were certainly turning heads, but stars like Pamela Anderson, Drew Carey,
and Morgan Fairchild were quite absent.
According to those in the industry, the change was inevitable—the celeb slot
machines were a trend that were never extremely popular. The players are
often looking for non-flashy traditional machines that allow them to focus
on the gaming experience rather than what amounts to simply “eye candy.”
The casino managers have seen this trend in the slot machines’ players and
as a whole don’t see the benefit in purchasing these type of slot machines
because they are not always as popular. According to Bally Technologies
Chief Executive Richard Haddrill, "There wasn't a significant enough uplift
in the games. In general, casinos are not prepared to pay more for these
machines."
Plus, many casinos offer so much in the way of entertainment that the
players don’t need to see a flashy display of graphics between each spin of
the reel—that’s why they go see the shows! This doesn’t mean that all themed
slot machines are on the outs—quite the contrary in fact. Some machines have
proven hugely successful in slot machine parlors across the nation—they are
what you would call tried and true.
And one new one that Bally Technologies released, the “Playboy” slot
machines is proving that even if a slot isn’t wildly popular in the states,
some are a huge hit abroad.
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